To Be Or Not To Be… Better at Marketing

If You Think Marketing Doesn’t Work For You, You Should Have Read This…

What comes to your mind when you think “marketing"? 

For most people, and especially business owners it means a huuuuuge amount of money spent on inflated campaigns. 

And that's why small businesses do not even take it seriously because they lack such budgets.

They think that they can’t afford it, so they don’t invest in marketing. So their sales dive down and so their income falls headlong. 

Eventually, due to a lack of clients their financial liquidity is impaired and some of them need to suspend their businesses <sad frog here> 

Is There Still Any Hope For My Business Then?

So what can be done to prevent it?

They can hire some marketing agency to help them out with marketing. 

Yes, agency where after seeing their budget, they will send another intern to look over your case. 

But only on Monday between 9 and 10 am. On other days, he is busy preparing the coffee breaks for his bosses.

They can also learn marketing by themselves and do all that stuff on their own. 

Buuuuut…. 

It requires time and effort. 

And small business owners are usually one-man orchestras. They focus on being specialists in their area of business, accounting, management… 

If you can make the day last 48 hrs instead of 24… Then, may be they can do it on their own.

Also, they can keep doing it as they have done it so far. 

Just randomly sent outreach. Website copy and paste from the competitors. It is as it is. Maybe we will be lucky this time. It's still better than nothing.

Sheer Expression Is The Key

And how about just being genuine at whatever you do? 

Whatever niche is your business and whatever craft you are passionate about… 

As human beings, we tend to like those things that are natural to us. And there can’t be anything more natural than sharing your passion. 

And showing it off with all the emotions you have. Even if you think you are not very expressive yet… 

Just give it a try. And see what will happen. 

Shoot reels. Make shorts from your everyday business life. Share the wins. Both the small and big ones. But also don’t be afraid to show small f*ck-ups. 

We love vulnerability in other people. 

And showing up your flaws and being able to laugh at them and find the improvement points is really an act of bravery. 

And that’s how you can start building trust within your audience!

Really, I Shouldn’t Have Told You This About Marketing...

If you think that marketing is only for the big fish in a tank. 

Or that you need some special skills to do it…. Maybe this one, yes. 

But actually, YOU ALREADY have them. 

Because you own the business. So you must be great at your craft. And if you are so lucky that you have the mobile phone with a camera, then you won’t have any excuses.

Now, show up to the world. 

Be genuine.

Be truly yourself. The best as you can do… 

Because NO ONE IS BETTER AT BEING YOU than you by yourself. 

...But here is a note! Keep in mind to show both sides of the coin. This worse side as well :)

And let's bliss.