Filipo

If You Think Marketing Doesn’t Work For You, You Should Have Read This… What comes to your mind when you think “ marketing "?  For most people, and especially business owners it means a huuuuuge amount of money spent on inflated campaigns.  And that's why small businesses do not even take it seriously because they lack such budgets. They think that they can’t afford it, so they don’t invest in marketing. So their sales dive down and so their income falls headlong.  Eventually, due to a lack...

The Groundhog Day Nowadays many people do their work repetitively. Without any purpose. Every day is the same. Not only the work they do in their jobs. But most of the activities they do throughout the day. Even while eating, their eyes are glued to what they see on those small glass screens. Moreover. Even though everyday looks almost the same, it’s bringing the baseline down very slowly. So they start feeling that the same things don’t bring the equal amount of satisfaction but much less...

Why Ranking #1 On Google Is So Important? The Information Overload Decision-making is not a piece of cake today. We are bombarded with dozens of petabytes (check out what the prefix peta- means :) ) of information every day. And whether you want it or not, you make decisions based on data.  Sometimes this can be pure emotional data. Something triggers you and gives you a quick shot of some familiar feeling, which makes you go for it.  Usually we are pursuing those pleasant feelings and are...